You Don’t Need to Have a Website to Build your Online Brand

It is believed that over 200 million websites exist today. Can you imagine for a second how it would be like if everyone in the world had a website? It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. This website is the first chance your customer has to interact with you and what you have in store for them. Unfortunately, it can be very expensive for most people to have that professional website that will have a significant impact.

Branding yourself via a professionally designed website gives you an opportunity to easily customize it for your needs. Perhaps you may argue there are free website builders such as WordPress that allows you have this site for free; but what is there at stake for you? Unfortunately, with the stiff competition out there when it comes to professionally done sites, no doubt the free DIY option may not be your best bet. Here is a guide to get you started on online branding even when you don’t have a website.

Things have changed really fast when it comes to social media networks and what used to be platforms for uploading photos and stalking people. Fast forward to today and social media is the next big thing when it comes to online branding. So powerful are the social media platforms that they can build or crush any career and business today. Some of the popular networks today include Facebook, Twitter, Snapchat, Instagram, LinkedIn, and Pinterest. The choice of platform you use for your online branding will be determined by a couple of things. To get started, you must define your goals and aspirations for online branding. Say you want to attract employers or turn your brand into a business, or maybe you want to start selling products along the way.

Youtube is the other tried and tested solution to successful online branding without a website. If you didn’t know by now, youtube is owned by Google, the largest search engine used in the world today. Just ensure you are uploading video clips that are relevant to your brand, and you will be well on your way to getting targeted traffic.

If you don’t know how to brand yourself online even after reading this article, it could be time to engage the services of an online marketing/branding agency. Be sure to find a good agency with experience and tools to help you get started with online branding, and you are sure to succeed.